[ This op-ed piece was published on March 17, 2008 in The Mint business newspaper and in its online edition at http://www.livemint.com/2008/03/17003912/Local-game-big-passions.html ]
A hiker sees a despondent man about to commit suicide by jumping off a mountain cliff. The hiker, eager to save the life of a fellow human, asks him, “Why are you ending your life? Where are you from?” The man replies, “The village of Vandzene in Latvia!” The hiker says, “Can you believe it…I am from there too! What faith are you?” The man replies, “Christian!” The hiker says, “Me too! What denomination?” The man replies, “Lutheran!” The hiker exclaims, “Gosh, me too. Orthodox or reformist?” “Reformist!” The hiker, astonished, “Me too! Pre-1400 reformist or Post-1400 reformist?” The man, with thoughts of ending his life receding having found a kindred soul, says with a smile, “Pre-1400 reformist!” The hiker, a Post-1400 reformist, with a vicious look on his face, screams, “You heretic, infidel…you deserve to die!” and pushes him off the cliff.
You will figure why this joke is pertinent as you read along. But first, let’s talk IPL. When IPL franchisees open their counters to sell tickets, I suggest you line up to buy a season pass or two. It will be an experience like nothing else. Let me tell you why!
International cricket, played in soporofic 5-day format and slightly better 1-day format, has been losing audience the world over. Most matches between countries today are played to empty stadiums and yawning crowds. But professional and college football in US and EPL soccer in Europe attract hundreds of millions of raucous, rabid fans every weekend.
What gives? Why such astonishing apathy when the best cricketers are in display…and why such amazing excitement when two local teams are battling?
There are two reasons: One, it is not love that sells sports tickets, it is hatred; two, the more localized a team is, the more hatred for the opponents.
We love watching India play Pakistan because Pakistan is our political enemy. We delight in thrashing Pak. Next is Australia because we hate their guts and are in a state of denial about their supremacy in the sport. The vim and animation take a steep fall when India is playing, say, Zimbabwe.
Like politics, sports is local. People identify first with their city and then with their country. Mumbai folks wax euphoric about being a Mumbaikar. So on. IPL got the format right. Largely the local business dons and celebrities own local teams and the teams will feature local players. The identity and branding would be anchored around the city. The more localized, the more the passion for the city team and the more hatred for other cities..and a bigger audience.
IPL Twenty20 will create a new, fantastic and enormously lucrative chapter in cricket. Millions of SMSs will fly among friends, each rooting for their own team and the media will lap up and play up the rivalries. IPL will, more than anything else before, create a wonderful city spirit. By 2015, international cricket, test and one-day formats will fade into oblivion. Because, despite the moaning and hand-wringing of purists, cricket, like any other sport, has to entertain and enrich, or it will atrophy.
There will soon come a time when all party and office conversations will revolve around the local team and their exploits. Then everybody, moms and wives included, will follow the local team and be a part of the hype, hoopla and hysteria.
Since I am originally from Andhra, my affections are with Hyderabad. Gults are long on skill and less on hype; men of fire and chilled steel. A team that will go down in legend and song. When IPL starts, the only question is not whether Hyderabad will win against the other tin-pot teams…but by how much.
Let the games begin.
Satya Prabhakar is CEO of Sulekha.com and blogs at http://satya.sulekha.com
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I'm not a fan of any form of sport and I nearly stopped reading your blog after the first para, but the philsophical implications of your statements kept me going to the end...
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"In Twenty20 a team needs slog support during the mid-overs (precisely overs 5 to 9) and then the acceleration beyond the 65% run rate inflection after the 12th over at a marginally reducing loss count. If you observe closely the composition of both the teams, the Hyderabad team was put together precisely to chase past the cut-loss gap. The Chennai team seems to be composed to create drag but the pitches on which they are playing it is not valuable, especially in Mohali.
That is why I think Hyderabad will win."
Someone said this comment of mine is not entirely comprehensible. Actually, it makes no sense at all. Just made it up to prove a point... which is that the fights and controversies have started.
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In sports like Baseball, Soccer, American Football and Basketball - the leagues are structured such that 90% of the sport is played locally and 10% or even less in most cases Internationally. With the current International calendar being such, it would be difficult for such league games to be played for more than 2 months in a year.
Money will talk and change behaviors. Since ICC is nothing but a group of cricket playing countries, the International schedule will change the day after the BCCI person starts, "You know, we have been thinking about this whole International schedule..."
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There will be some audience for India matches...but it will be tepid.
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Thanks for your comment. You make a very astute point and you missed making one. A typical cricket watcher doesn't really understand the nuances of the game. He or, increasingly, she wants to be part of the hype and hoopla. It is true that one good knock by a local boy will get him instant fame. The opportunity to attain fame and good fortune is now more democratic instead of being concentrated in the same 11 usual suspects that the country endured for long.
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I don't think outsiders playing for the local teams really matters. There is ample evidence from US and Europe that locals will quickly start to identify with the imported players as their own and helping them win the tournament. Imagine Rohit Sharma playing for Deccan Chargers going out and thrashing the brash but untalented Bangalore Royal Challengers or the rich but weak-hearted Mumbai Indians. It won't be long before the locals start adoring Rohit and sure enough he will get all wrapped up in the adulation and affection, giving out interviews, trash-talking the opposing teams.
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Hi Satya,
Enjoyed your T20 triumph! Btw after I read this, Hyderabad Heroes won a cracker of a game in the ICL. Stuart Binny (Roger Binny acc to Symcox) played a match winning T20 innings. Better still, he was a local boy. By his side was the Aussie veteran Jimmy Maher. I like the T20 leagues as they give the "almost there" guys of cricket a chance to shine.
cheers, naked cricket
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To Mr. Satya Prabhakar
Yours is an article with completely a different and a novel perspective.
By 2015, international cricket, test and one-day formats will fade into oblivion: if the happenings take the routes you have narrated, this would be a reality.
A must readbale blog.
Naval Langa
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Satya: There's much in what you say... people do identify first with the city they belong to. (That joke to start with was very apt)...
)
But,here there's a bit of confusion. Apart from the captains, the teams are a virtual hotch-potch. The auctioning has Bhajji playing for Mumbai and Ishant playing for Kolkata, while Kaif plays for Jaipur. (if I've got that right - when they start buying payers from each other like the premier football clubs, the confusion will be total
How do you account for this?
cheers,
Keshav
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Great post - agree with Satya on all points. However, one must have to note that in order for this mass 'localization' of the sport to set in, there would have to be a drastic change in the International cricket calendar.
In sports like Baseball, Soccer, American Football and Basketball - the leagues are structured such that 90% of the sport is played locally and 10% or even less in most cases Internationally. With the current International calendar being such, it would be difficult for such league games to be played for more than 2 months in a year. Therein lies a big difference, something which would have to be overcome for this mass local hysteria to set in...
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